I’m an analytical storyteller aiming to transform the marketplace with data-informed strategies. I build novel research methods that streamline workflows and empower new data positioning in market.

Condé Nast | Senior Analyst (Current) & Analyst, Research Innovation & Strategy | Jan 2024 - Present

• Pioneers media impact measurement frameworks for owned, paid, and earned media across portfolio, influencing $52M in revenue across luxury fashion and lifestyle categories.

• Leads analytics partnerships with key vendors like Launchmetrics, establishing the first-ever campaign impact measurement system and delivering 15+ strategic reports for content optimization.

• Develops automated forecasting and tracking systems for audience KPIs using Python, reducing analysis time by 75% and improving growth projections.

• Owns cross-platform analytics dashboards connecting $260M+ in revenue to social performance metrics, informing global go-to-market strategies.

• Partners with senior stakeholders to integrate insights into commercial and event strategies, supporting major client and company event campaigns.

Condé Nast | Analyst of Marketing Strategy & Research | May 2022 – Dec 2023

• Partnered with commercial sales and corporate strategy teams to design and package go-to-market research insights.

  • Proactively identified research opportunities and designed investigative frameworks, aligning marketplace trends, consumer sentiment, and commercial business objectives.

  • Automated and streamlined reporting processes using data science and analytics techniques, resulting in a reduction of over 90% required input time for monthly reporting.

  • Contributed to over $18M proposed revenue with pre-sale audience research and market strategy. Expertly wrangled and analyzed data from a suite of analytics platforms including Google Analytics, ComScore, MRI SimmonsParse.ly, ListenFirst, and DMR.

  • Sourced secondary research and interprets insights in weekly marketplace update for commercial organization.

  • Crafted and analyzed custom surveys, exemplified by monthly readership surveys for Vogue and a comprehensive three-part analysis executed as part of a strategic commercial agreement.

Monument Economics Group | Research Analyst | Washington, DC | June 2021– May 2022

• Provided litigation support in antirust and financial securities cases by identifying, gathering, and cleaning unstructured data from private and public data sources.

  • Investigated data trends from 13 million transactions utilizing SAS statistical software and disseminates findings to end-clients and in-house economists.

  • Partnered with Case Managers to build case-specific collection of evidence from 7 million documents produced during e-discovery.

  • Produced end-product deliverables for Expert Reports, reflecting company and industry trends.

University of Tennessee Writing Center, Consultant and Tutor | Knoxville, TN | Aug 2018 – May 2021

• Consulted 100+ Undergraduate and Graduate students each semester throughout various stages of the writing process and across all disciplines. Worked with quantitative and qualitative research design.

Mountain Outfitters, Sales Associate | Monteagle, TN | Dec 2019 – Aug 2020

• Created and maintained e-commerce sales during the COVID-19 outbreak. Migrated digital catalog to Facebook Business Manager for a shoppable social media experience. Updated product database daily.

Anthropologie | Customer Associate | Knoxville, TN | May – Dec 2019

• Engaged with customers, promoted brand awareness, and maintained the sales floor. Consistently involved in the achievement of daily conversion goals.

Audience Forecasting

October 2024 - December 2024

• Developed Condé Nast Research & Insights’ first audience forecasting model, allowing business development stakeholders to predict the viability of audience segments in the future.

Contextual Video Impacts

August 2024 - Present

• Worked in partnership with startup SAAS company to validate how granular contextual elements from Condé Nast video content impact outcomes such as subscribers gained and revenue earned. Serves as basis for future content pre-testing.

Earned Media Value

September 2023 - Present

• Brought earned media value measurement to the Commercial Organization at Condé Nast, onboarding new vendors, developing best practices, and influencing $52M+ in tentpole/event revenue

Vogue Runway R.O.I.

May 2023

• Designed first-ever ROI study of Vogue clients’ runway performance during Fashion Month. Consulted clients such as Hermès and LVMH.

Vogue Weddings x Anthropologie Bridal Study Published in Vogue

December 2022 - February 2023

• Consulted on custom survey for Anthropologie Weddings and owned the final analysis of data.

• Advised editorial team & client on the most important insights, influencing content strategy for 3 articles posted to Vogue.com.

Event Study and Sentiment Analysis, Honors Thesis

Aug 2020 – May 2021

• Analyzed market reactions to litigation announcements in consumer technology and fashion markets.

• Conducted sentiment analysis on 2,200 news headlines using rule-based, lexicon techniques in Python. Employed regression techniques to analyze stock market reactions the market based on trends, based on daily financial returns scraped from Yahoo! Finance.

  • Key competencies: Event study methodology, industry trend analysis, programming.

Applied Economics Analysis Projects, Semester Course

Jan – May 2021

• Conducted demographic and market research, modeled statistical analysis of regional trends using Excel, Stata, and QGIS software, identified key recommendations for policy and pricing decisions.

  • Key competencies: Statistical modeling, data visualization, live presentation of results.

Event Study Econometrics Semester Project, Research Paper + Stata and Python Program

Aug – Dec 2020

• Analyzed Apple Inc.’s stock market reaction to intellectual property infringement cases with Samsung.

  • Key competencies: Statistical hypothesis testing, regression analysis, event study methodology.

Social Media Sentiment Analysis, Python Program

Aug – Dec 2019

• Identified trends in audience sentiment within sustainability and fashion markets using Twitter API.

  • Key competencies: Pandas, matplotlib, natural Language Toolkit and machine learning.

Google Suite (including Google Data Studio)

Python

Stata

SAS (including PROC SQL)

Microsoft Suite (Advanced Excel Skills)

Google Analytics

ListenFirst

Comscore

MRI Simmons

Adobe Lightroom & Photoshop

English (Native)

Spanish (Intermediate)

Italian (Beginner)

University of Tennessee, Knoxville | Bachelor of Arts in Economics | GPA: 4.0/4.0

——

Awards: 2021 Top Collegiate Scholar, 2021 Outstanding Graduate in Economics, Excellence in Economics Award, Arts & Sciences Award, Member of Phi Beta Kappa, Third Place at 2018 Exhibition of Undergraduate Research in Honors Composition Department for Exigence and Justifications of Medical Deception: A Qualitative Study.

Involvements: Campus Events Board Arts & Culture Committee (Music Festival Social Media Team Lead), Chancellor’s Honors Program.

International Experience: Spring Semester 2020 attending Università Cattolica in Milan, Italy.